Sure, but that's what you get for running a successfully bootstrapped company. You get to do whatever you want with it. DHH and Jason could have been, no doubt about it, much wealthier had they gone the typical funding route, but would not have had this kind of control. It's their lifestyle business, they get to pick their lifestyle. They who control 51% call the shots. Personally, I'd way rather work somewhere like that where a founder you know has that power than some investors you've never met. (Been there... woke up one morning and found out the company was for sale and we were to pick redundancies and slash until it sold, it sucked. )