From a brief read (there aren't many details on the website) it sounds like they are trying to reformulate physics along the lines of object orientation. I'm not sure how this is going to handle fields (such as gravitational fields) or how this is supposed to be better.

"With support of the Templeton World Charity Foundation". The Templeton is highly controversial:

https://en.wikipedia.org/wiki/John_Templeton_Foundation#Rece...