Each sachet of P&G™ is provided to global emergency relief organizations or non-governmental organizations at a cost of 3.5 US cents, not including shipping from Pakistan by ocean container. Transport, distribution, education, and community motivation can add significantly to program costs. Sachets are generally sold at product cost recovery for 10 US cents each, for a cost of 1 US cent per liter treated.

10 cents for 10 liters, or a penny a liter. still a lot more than 3.5 cents, but not crazy.