Definitely this has trashed their reputation with people on the left. Some of my friends have been posting on Twitter that they wouldn't work for Basecamp now, whereas they used to aspire to work there.
But it is far from clear to me that my friends are in a majority. Many people on the right, or people who are apolitical, or people who just don't like politicisation in the way that has been reported, may be perfectly fine with this.
In terms of reputation, it wouldn't surprise me if this is a net win for Basecamp.
For sure losing a third of employees is an existential risk, but I suspect senior management would have accepted that risk.
(I consider myself to be left wing, but not woke).
The issue is not the new policy. The issue is the way it was rolled out; in an extremely public way that was basically a subtweet of their entire workforce, all while they knew there was a ton of internal drama they’d failed to control. That was unbelievably bad leadership, and I think anyone focusing entirely on whether or not the specific policy is good or bad, to the point where it makes them want to join or not, has been fighting the culture war way too much for their own good.
I’d be fine with a no politics policy, I would not be fine with the blog post, especially if I felt that the internal problem hadn’t been dealt with and instead I’d been crapped on publicly by my boss.
I completely disagree about Basecamp being better after this. Attrition, no matter the cause, is awful for company morale. Finding out that several teams are just gone without any notice or time to transition is going to make life kind of suck for those who remain. Sure hope their docs are good.
As far as stopping the politics in tech; Basecamp got a glowing write up in Breitbart. “No politics here” is political. There are good and bad ways to handle such things, but blanket bans and “here’s the door if you don’t like it” is hamfisted and clearly bad for retention.