That we've allowed Apple to have a monopoly on all Apple apps this whole time is insane to me. Google at least does allow users to install apps and an entire app stores off the market place, even if many don't take advantage of it.

Walmart for example has an average margin of under 2% across their products. For every $1 they bring in, they only expect to make 2 cents. And here we have Apple, who often is simply providing a download button, advertising is extra, to take 30% off the top.