Yes. And the definition of a “sufficient number of people” is different for Roku where their entire business is based on selling streaming boxes and Apple where sells of streaming box is a “hobby” and less than a rounding error.

Given a choice, I would rather have an AppleTV and pay more for a better user experience than pay less for a Roku.

That being said, we have multiple Roku TVs throughout our house and they are good enough. But the two I use most frequently also have ATV4Ks. I also couldn’t in good conscience recommend that most people get ATVs at their current prices.

They should offer a few beefier, higher margin devices. I'd pay for no load times, for instance.