Though I see your argument, I feel you've abstracted the message too far, thus stripping it of its meaning and making your implied analogy falter.

"[corporation] did something [illegal and morally reprehensible]" tends to get lots of news regardless of the method. Credit card providers fit the bill as corporations, and discrimination by age fits the bill for falling afoul of both laws and current established morals. Facebook only adds salt to the wound because their toolkit enables it so readily.