I’d bet that anyone decrying imitation meat - or, at least, anyone who generally likes real meat decrying imitation meat - hasn’t had good imitation meat.

If you’ve never tried an Impossible burger, it’s an order of magnitude better than anything that came before. It’s a good burger. It does taste and feel like meat. It doesn’t taste like something that’s trying to be something it’s not.

Quorn I’d also put in the “doesn’t taste like something that’s trying to be something it’s not” category. It’s been around for a long time, but has been curiously unsuccessful in the US. Amazon Fresh sells it. The ground variety makes a good chili. The nuggets are a reasonable facsimile of white meat chicken nuggets.

Quorn’s no Impossible burger though. What Impossible has accomplished really is astounding.