I didn't care for the first iteration of the Impossible burger either. I thought it tasted just like a Morning Star Farms Grillers Prime, making it nothing special in veggie-burger land.

However, it seems to have improved significantly, to the point that twice now I've thought they accidentally gave me real beef, had a meet-eating friend confirm, and after talking to the waiter and cook and taking a much closer look decided I was wrong.

I love Beyond burgers too, but they are more distinct from real beef as far as my >10yr vegetarian tongue can tell.