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Re:Apple Reports Second Quarter Results by sbuk on Wednesday April 28, 2021 @08:08PM (#26975812)
Design is “engineering”. Engineers design, by definition[0]. Design, contrary to popular belief is about solving problems. Industrial design in particular focuses on how things work, not just the aesthetics of an object.

[0] from the OED: a) To make drawings for the construction or creation of (something, as a building, object, garment, etc.) according to certain aesthetic criteria; (b) to make plans for the production of (a device, product, etc.) according to structural or functional criteria (sometimes without the implication of aesthetic requirements); (c) (in extended use) to conceive, devise, plan (something immaterial, as a scheme, system, programme, etc.).

Re:Apple Reports Second Quarter Results by Spooky23 on Wednesday April 28, 2021 @08:28PM (#26975954)
Like anything, you balance the the aesthetic with the function.

When function follows form to the point where you ship say a laptop with an unserviceable keyboard that is rendered inoperable by a speck of dust, or make a smartphone surface friction similar to a stick of butter, you got a problem.