> You do know the idea of thoughtcrime was something enforced by the state and not by a company that's free to control what their product generates, right?

Straying away from the prior context a little, the term 'thoughtcrime' along with others such as 'free speech' were coined when it was incomprehensible that a single corporation would have more control over the global population than any government. I don't know whether the time has yet come to re-evaluate which entities these concepts ought to apply to, but it will come.