There are competing video services to Netflix which are accessible through the web browser on iOS. Also keep in mind that Netflix does not manage subscriptions through in-app purchases (anymore).

Several people (including me) access social media sites through the browser rather than having a native app, in part because of the abuses done by social networks in device profiling in the past.

> Apple is the new AOL for a lot of folks.

So the same sort of companies who made a marketing decision to invest in AOL keywords are now willing to write an app and give money to apple so that users can find their service through a search in the app store?

> You immediately surrender 30% to reach 50% of your customer base

I assume you do not realize that it is well documented all of the ways you can pay less (e.g. subscriptions, small business program) or nothing (external payments and subscriptions - you are only limited by your ability to advertise those as alternatives to offering in-app purchases, and can raise your in-app price if you prefer to cover the difference).