So it's pretty unrealistic to expect every fisherman to go out and read every bill that comes before Congress. Members of Congress don't even read the bills.

It's supposed to be the role of journalists to convey what the bills do to the public. And then that's what we're talking about.

If the media is telling everyone that the bill is to help someone else and not you (with the plausible implication that it could come at your expense in a zero sum game), it can't be that surprising that this gets less support than putting more emphasis on the fact that it also helps you.