It worked in China, clearly, so why not in the US ?
Joke aside, fixing people joking about each other is a lost battle. Listen to them speak about diversity behind closed door (I'm a minority in the country I work in, I hate these things so much making me feel different when I try to integration and assimilate), it won't be utopian paradise-style speech either.
Let the warehouse worker mock the headquarter, let the headquarter mock the warehouse, it's not the problem and will happen within the border of whichever gradient. Parisians mock Normandy, Europeans mock Americans, Aliens mock the Earth, your friend's office mock the field workers...
A lot of American leftists seem to have labeled any political rhetoric about "the elites" as alt-right talking points. But as someone who works frequently with lower class individuals across the political spectrum, this is a deep-seated frustration I hear from people of all races and political parties.
Regardless of race, no one wants to work at a workplace where you know the majority of people think less of you. This is something that I think corporate America needs to understand better, if they genuinely want better diversity numbers.
This company brags about its major focus on "diversity" and "helping the underprivileged", but no one bats an eye when "warehouse worker" is used synonymously with "gutter trash".
This company is also shocked--just shocked!--that so few warehouse workers sign up for their "career transformation" program that promises to help educate warehouse staff for office jobs. Because why wouldn't they want to get away from their dirty, dirty warehouse? /s
This is such a huge issue in America, and I feel there's far too little conversation about it. I'm happy to see these kinds of studies shed a bit of light on it.