Re:Goodbye Basecamp, This Is The End
by teyc on Saturday June 25, 2011 @07:16AM
(#2695448)
On a slight tangent, there has been much furore over Final Cut Pro X because a lot of "Pro" features has been ditched in favour of usability improvements. David Pogue said that he managed to get a home project out in short order, but the people who actually do this for a living are rather unhappy because their workflows have been broken.
It seems that Pro Am and Pro are separate market segments that marketeers have difficulty positioning.
The reason is that people fancy themselves as being more competent than they actually are, and would go out and buy the souped up version that has features they could not possibly need (like 12 simulataneous cameras) and look like a space shuttle cockpit instead of something simpler.
This is an interesting problem. I wonder what could be done about this? You'd virtually be forced to name the actual professional edition as something rather staid, like "Final Cut Classic" in order to properly sell your product.
It seems that Pro Am and Pro are separate market segments that marketeers have difficulty positioning.
The reason is that people fancy themselves as being more competent than they actually are, and would go out and buy the souped up version that has features they could not possibly need (like 12 simulataneous cameras) and look like a space shuttle cockpit instead of something simpler.
This is an interesting problem. I wonder what could be done about this? You'd virtually be forced to name the actual professional edition as something rather staid, like "Final Cut Classic" in order to properly sell your product.