Re:Foursquare Closes $50M at a $600M Valuation
by makmanalp on Friday June 24, 2011 @06:03PM
(#2694089)
Why do you think all those companies report registered users instead of active? Because it's always likely to be much larger and to fool those who don't know any better. Many times the image you project, is in stark contrast with reality. Eg: Skype has 650M registered but when I log in at any given time, there are around 20M users.
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Re:Foursquare Closes $50M at a $600M Valuation
by daleharvey on Friday June 24, 2011 @06:32PM
(#2694201)
because the definition of registered is precise, the definition of active is fuzzy.
sure it makes the company look better, but its also nice to avoid the arguments over "what is an active user"
The definition of active is absolutely not fuzzy. Standard metrics include 1, 7 and 30 day actives, i.e. the number of people who have logged in at least once in the last N days. Tracking those three over time gives you some good statistics.