The same goes for the full-price titles on OnLive. The playpack is different, it's the same flat monthly fee model as Netflix. And you can also rent the full-priced titles for a short period of time instead of buying them.
Some games can be bought. So long as the OnLive servers run, they're yours and you don't need to pay a monthly fee (as with Steam games).
Some games can be rented. For a few dollars you can get full access to the game for a time-limited period (24 hours or a few days). The first 30 minutes can usually be obtained free as a demo.
Some games are available in a playpack. This pack has a monthly fee like Netflix. So long as you keep paying the monthly fee you can play any of the games in the playpack (there's about 50) as much as you like.