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Re:Takeaways from Folding Our Startup by discover on Friday June 24, 2011 @01:20PM (#2692996)
If you think your brand is a trivial matter, then I'm sorry to hear that.

Look, Being an entrepreneur is not about lining up your ducks 100%, but it is about getting each element of your project as close to "pretty damn good" as possible. Don't let something as important as brand slip to the side guys. It IS important.

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