Vanishingly few people buy phones based on screen resolution, RAM, bandwidth, etc. Ditto computers used mostly for mundane email, web browsing, games (not hardcore), and such. Few buy cars based on horsepower, range, etc.

Insofar as people do consider specs, it’s usually because the specs are injected into the conversation, customers being taught to care by salesman trying to baffle them into choosing their product.

Most customers want it to just work. Apple is pursuing that.