It's always so strange to see people who try to rationalize ads. They're either being dishonest about their own opinions about ads because they're guilty of serving them, or they're so far detached from reality that they genuinely don't see how much people hate ads, and just how bad they are for consumers.

Maybe it's the Facebooks/Googles of the world who are responsible for creating a generation of developers that see ads as the only feasible business model?

If you have an ad-supported service, and you remove ads for a day, *100%* of your users will love you for it. That should tell you something!