I will give you another example
INT. SALESFORCE MARKETING OFFICE
CMO: "we need something new, we have sold 'no software', we have sold 'cloud', we need something to sell to investors to keep this stock buzzing, after all we don't want the company to be valued on fundamentals, like Microsoft"
EVERYBODY IN THE ROOM LAUGHS
CMO: "I have a Forbes reporter coming in tomorrow, I need to give him something"
Marketing VP: "ok, how about 'post-cloud world'. it means that we are doing whatever is next"
CMO: "brilliant! a 'post-cloud world'. ok now who is getting lunch, i'm starving"
I'll use an example:
Client: "I'll be honest we've been looking at some other cloud solutions and they're a lot more competitive on price"
Salesforce: "Yeah if all you want is a cloud solution. What is their post cloud solution?"
Client: "Oh ... umm they didn't even mention that."
Salesforce: "I bet they don't even have one."