Perhaps this was different in the past, back when your entertainment for the evening was just to sit around with a few people, read the rules thoroughly, and concentrate. Perhaps even play it several times.

For the current age I think it takes way too much patience. I think movies have changed like that too, the attention economy demands that you get to the point immediately. Heck, I can't even read articles that don't address their headline within the first three paragraphs.