speaking of Spike Jonze, Apple, and commercials, it also kinda reminded me of the (brilliant) Spike Jonze-Anderson.Paak-FKA Twigs homepod commercial
Also a must watch is the making of:
https://www.youtube.com/watch?v=go6Hpal8fUA
Incredible that the set ran on hydraulics and actually stretched.
https://www.youtube.com/watch?v=wbBNScrYN10