In the last ~6 months, Imgur added forced video ads when uploading new images: https://www.resetera.com/threads/hmm-so-we-now-have-to-watch... https://www.reddit.com/r/assholedesign/comments/k5lwus/imgur...

Hilariously, I found this article from about a year before they added those ads: https://digiday.com/marketing/imgur-diversifying-beyond-ad-r...

This is what flailing around trying to find a business model looks like. If Imgur was profitable without those ads, they wouldn't be abusing their users like this.