Not to disagree with you (you make a good point, after all), but couldn't this be a case of reporting on a minimal viable product? As you say, it happens in tech, too. The idea here is to generate interest. Sure, it's not complete yet, and they probably still have a long way to go, but the idea isn't to present a finished solution that is now going to market.

And it's not like reporters want to wait until something is being sold before writing a story, either.

I guess for me, as much as I want more information, I'm willing to accept what they are trying to do.