Actually, it's probably much, much simpler than that.

There is a demand right now for companies and industries to be seen addressing problems of systemic racism. You can look deep into your internal processes, identify how unconscious and conscious biases are undermining the acquisition or advancement of underprivileged minorities, and modify them to create more equitable outcomes. Or you can tweak some jargon to be more linguistically inclusive, a problem that (as far as I'm aware) no one has actually complained about.

In other words, it's an attempt to be inclusive by claiming very loudly that you're inclusive while doing absolutely nothing to actually help change that.