Re:Proposal: Treat FLoC as a security concern
by jffry on Sunday April 18, 2021 @10:11PM
(#26858537)
Mozilla at least has done plenty of things to reduce the effectiveness and scope of tracking on the web.
Just because we can't create an ironclad solution doesn't mean that there isn't real value in reducing the usable surface area for profiling and tracking users across the web.
FLoC is an additional means of tracking users that is presently being pushed by a giant corporation who controls a significant web browser, of course anybody who is pro-user-privacy would rail against its rollout. It's ridiculous to call that an irrational reaction.
Apple is doing just fine on greatly reducing tracking, and we don’t think FLoC or anything much like it is necessary. Safari already blocks 3P cookies by default and has done so for a year.
Also what's this "predatory targeting of unsophisticated consumers" about? You don't need targeting for this. Heck you don't need anything for this. The way it's usually carried out is you hack some sites and redirect them to you landing page about "this one magic trick to riches, banks hate her".