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Re:Ask HN: I bought Voltaren at the chemist, now Google show... by guitarbill on Sunday April 18, 2021 @11:51AM (#26853486)
> To opt-out from our anonymisation of your personal information to perform data analyses

The page is super vague, and the question remains if they can fully anonymise the data, but if they can, it's allowed. Personal data is covered under the GDPR, while anonymous data isn't [0].

[0] https://ico.org.uk/for-organisations/guide-to-data-protectio...

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