There are so many great books that are also unknown, and I am trying to help people diversify their reading material and eventually map out people's "book dna" in order to do better recommendations. I am really worried that new authors have an even harder time to get traction than they did 10 years ago, even if a big publishing house picks them up it looks like most of the marketing burden is on them. I want to see if I can help in that department while giving readers better ways to find amazing books.