If there's no supply, then simply don't offer the product. However, Alienware, a Dell property, doing as described in this article, is not surprising at all. Dell got in big trouble for their behind-the-scenes favoritism of Intel [0].

The offerings of Ryzen laptops tells a similar story, even before the supply shortages of late. They are only now escaping their shells, but large OEMs still give the best specs to Intel-powered laptops. Better offerings come from the smaller vendors.

[0] https://fortune.com/2007/02/15/suit-intel-paid-dell-up-to-1-...