Nobody is joining Google's FLoC

Re:Nobody is joining Google's FLoC by Thorrez on Friday April 16, 2021 @10:50PM (#26841225)

I would think that whenever the "clear cookies" command is given to a browser, it also clears the FloC ids. Is that not the case?

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Re:Nobody is joining Google's FLoC by freebuju on Saturday April 17, 2021 @01:20AM (#26841772)

You just might be right. If you clear the history, the FLoC machine will have to calculate the cohort ID afresh. There are other use cases for this as this form of identification can be manipulated. Don't want to see cat ads anymore, google more dog memes next week.

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