There are two main exceptions to this rule. One is when an actual software engineer ends up working as a scientist and having to write papers (like me). Then, the paper is more likely to be about the software itself, and the citations of the paper are from people who have also used the same software. This creates an incentive to make the software high quality, in order to get those citations. The other exception is when an institute decides that the world needs a decent piece of software to fulfil a vital role, and actually funds its development.
Oh, I should probably mention - I just helped out with a programming course for undergraduate medical science students. Most of the time I was tearing my hair out about the terrible programming practices being taught by the module leader, who admittedly had absolutely no computer science qualifications whatsoever (and in fact didn't know the difference between a forward slash and a backslash).
I think a solution to this is to recognise software quality as a common benefit, and divert funding towards it, allowing real software engineers to have an actual meaningful career in university. Universities are usually all over common benefit stuff, so you would have thought this would be easy enough. The Research Software Engineer programme in the UK is a start.