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A comment on Opting Your Website Out of Google's FLoC Network. Parent comment

Re:Opting Your Website Out of Google's FLoC Network by jedwhite on Friday April 16, 2021 @02:32AM (#26830333)
As noted by Consumer Reports:

"When third-party cookies are replaced by FLoC, Google will have a way to track consumers that isn’t available to other companies, which could give Google a steep advantage in the advertising business." [1]

According to the EFF, Google controls the algorithms, and will also be running its implementation and auditing its outputs, a task the EFF describes as "both orwellian and sisyphean". The EFF also notes that "Users and advocates must reject FLoC and other misguided attempts to reinvent behavioral targeting."

[1] https://www.msn.com/en-us/news/technology/duckduckgo-solutio...

[2] https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-...

[ Parent | on HN ]
Re:Opting Your Website Out of Google's FLoC Network by ehsankia on Friday April 16, 2021 @12:06PM (#26835650)
> that isn’t available to other companies

Is there a proof for this claim?

My understanding is that the cohort you belong to is available to any page. Is that not true?

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Re:Opting Your Website Out of Google's FLoC Network by JetSpiegel on Wednesday April 28, 2021 @05:43AM (#26967545)
> My understanding is that the cohort you belong to is available to any page. Is that not true?

Chrome is closed source, do you trust Google?

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