I often think of it as: As a website owner, will partnering with Google - a market leader in the advertisement space have a direct negative impact on me and my stakeholders?

If not, it has been observed that there's very little incentive to communicate that change through.

As much as I'd like to believe that altruism will win in the end, it has been established that ultimately the capacity to gain materialistic advantages can often triumph over individual's judgements.