Re:Ask HN: My startup has more annual subscribers than month...
by nielsole on Thursday April 15, 2021 @04:18PM
(#26825614)
Yearly contracts paid monthly give a great income predictability already which mitigates risk. Also customer retention / CLV might be better, because users pay until the end of the 12 months despite stopping using the product earlier.
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Re:Ask HN: My startup has more annual subscribers than month...
by kelnos on Thursday April 15, 2021 @04:39PM
(#26825852)
There's more risk there, though, no? A customer could cancel before the end of the year and simply stop making the remainder of the payments. Sure, there's recourse, both through the credit card companies and courts, but that takes time and effort and possibly lawyers (aka money).
If you require annual customers to pay the entire year up front, you get the money, and that's that, barring credit card chargebacks.