True, and neither of those are money-makers. The whole 'we'll make money off it with advertising later' has failed many times. Search is the exception not the rule.

Until I actually saw some innovative advertising method making advertisers money and getting an excited response in that community, I'd be sceptical that they can do more with a pageview then NYT.com or About.com or any other 'site.'

At banner ad monetisation rates, that would probably put them at around the $50m - $500m p/y mark.