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Re:Will.i.am Debuts Innovative Face Technology Concept, Xupe... by nailer on Wednesday April 14, 2021 @03:08PM (#26811626)
The long term business is the 'innovative replaceable monthly filters' (1:22 in the video). $27.99 a month. After ten months you'll pay more for the filters than for the mask/headphones combo.

Anyone else tired of reading about Wil.i.am's low innovation technology businesses? I don't know what it's like in the US but Wired UK have covered him far more than any of the companies he's involved in deserve.

Re:Will.i.am Debuts Innovative Face Technology Concept, Xupe... by lolthishuman on Wednesday April 14, 2021 @04:58PM (#26812995)
He’s technopop bullshit for a while. Intel even hired him as an exec for lead innovation or something ridiculous. Right around the time they started going downhill. Go figure.