2. Capitalism is not "natural" either and only started developing in the post-renaissance world.
3. Natural selection demonstrates conclusively that relying on purely natural processes to drive "innovation" often lead to highly non-optimal and harmful trends.
4. Most of the major scientific and technological innovations of the 20th century were either the direct result of or funded by "force" which I take to mean government.
5. Advertisement was not the only monetisation strategy that the internet and telecommunication industry could have taken. The internet could have very easily gone down the subscription route and the only reason why anybody thinks otherwise is because of the decade long marketing that has normalised getting everything for "free".
Any alternative where trade didn't follow optimal path is due to regulation / force. And in most, the force required to steer humans away from their nature also kills innovation.
Ergo: you cant have a miracle chip in your pocket with no one using it to sell you potato chips.