I wonder same, I don't like Modi much, but my parents and relatives in India feel proud to vote for Modi. I recently watched a video by Shekhar Gupta [1] that put some light on why Modi keep wining despite of failing to boost economy, you can read too [2]

[1] https://www.youtube.com/watch?v=EfGllL9IW94 [2] https://theprint.in/national-interest/it-isnt-the-economy-ge...