Oh, please. Tell me you've never fast-fowarded or muted the TV or changed channels during a commercial. Tell me you've never been reading the newspaper or a magazine and skipped reading the ads.

I'm not really sure what crowd of us you think claims that ad-blocking is "morally responsible". I certainly don't see it as a moral issue at all. I just don't want so see ads, period. I think they're psychologically manipulative garbage, and I don't want them in front of my eyes, infecting my brain.

If someone wants to publish something behind a paywall, I'll pay if I think it's worth the price. If someone wants to put up an ad-blocker-blocker and refuse to serve that content to me, that's fine too; I'll live without their content.

If a server is going to send me bits over the wire, I am going to decide how I view those bits, and which bits I do and do not want to see.