They will absolutely do both because nothing stops them fingerprinting us otherwise. Anything based on goodwill and hope should be considered false starts.
There's a third option: we make it hard enough to fingerprint users that doing so is too costly when compared to what the ad networks gain from doing it.
Re:Brave disables Chromium FLoC features
by iainmerrick on Sunday April 11, 2021 @04:11AM
(#26768501)
Costly to whom?
Fingerprinting already slows down websites, and websites still use it extensively. The cost is paid by the users and nobody cares enough to fix it.
Which reality is better is up for debate but they won’t be doing both for the same client.