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A comment on Brave disables Chromium FLoC features. Parent comment

Re:Brave disables Chromium FLoC features by einpoklum on Saturday April 10, 2021 @05:29PM (#26765299)
So, FLoC is a mechanism for facilitating your being targeted by commercial propaganda, but not as accurate/personalized as other mechanisms by Google, Amazon and others. Am I getting it right?

But - if the regular, more accurate/personalized, mechanisms work in Chromium - why use the less-accurate ones?

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Re:Brave disables Chromium FLoC features by jcampbell1 on Saturday April 10, 2021 @06:24PM (#26765754)
Because Chrome’s competitors have all gotten rid of 3rd party cookies for privacy reasons, and Chrome wants to launch and claim the same feature but not damage the ad business.
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Re:Brave disables Chromium FLoC features by notriddle on Saturday April 10, 2021 @05:34PM (#26765346)
1. The more accurate ones require a cookie banner.

2. The more accurate ones are going away.

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Re:Brave disables Chromium FLoC features by kmundnic on Saturday April 10, 2021 @05:35PM (#26765354)
This post might give some answers [1]. FL is a machine-learning framework where models can be trained while keeping users' data on their device rather than sending it to a server.

[1] https://ai.googleblog.com/2017/04/federated-learning-collabo...

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