Unfortunately there seem to be a LOT of people that think this way. "Now that these companies are so powerful, they can use all that power to benefit humanity! You're not like the Dark Lord Mr. Frodo, you can use the Ring's power for good!" It doesn't work like that.

Unlike the author, I ACTUALLY look forward to an "unbundling," to a breakup. The time seems right. Lots of lawsuits in the air, and maybe more importantly, nearly everyone seems to hate and mistrust big tech at this point. The downside is that if it does happen, we'll probably have some ill-conceived gov regulations that half-work and half are a pain in the ass. But we might get some space for actual innovation and competition again, instead of Youtube endlessly redesigning their website and discovering new ways to screw over their users.