Does this tend to improve the company's financial performance, or is this simply worth doing if you have certain political goals for your company that outweigh financial results? i.e., is this "smart companies" as in those with good financial ideas or "smart companies" as in those who want to build a non-woke world for the next generation?

It seems like most SJW-converged companies have been doing just fine as companies, otherwise the invisible hand of the market would have put a stop to this long ago.