This. Content producers have more freedom now than at any point in history. Previously you had to find a radio/tv station to publish your show. Now you can record it and broadcast it on YouTube or any podcast platform. (Repeat for "newspaper=>blog,twitter,substack", etc.)

The story here is that Rogan took his show off YouTube and onto Spotify as part of a huge licensing deal. Nothing was stopping him from controlling his work prior to that deal.