I don't think you can definitively state that they are great for consumers. When I buy something from debenhams, I know there is going to be a certain level of quality. Amazon is like a dump of products, most reviews are fake, the description of a monitor has different resolution in heading and it's body, a friend of mine bought an electric kettle with a thermometer and temperature control that, when set to 100, boils forever and never turns off. It's full of counterfeit products too.

All this mess devalues the manufacturers willing to produce quality items, they are lost in the noise and never make money.