Re:Figma and Canva are taking on Adobe and winning
by bdcravens on Friday April 09, 2021 @04:41PM
(#26755852)
There's plenty of power users, but I think Adobe makes plenty of money off of users who don't need the product(s), but don't seek lower priced alternatives out of ignorance or apathy. The same could be said of things like computers and fitness equipment.
This supports the notion that it isn't particularly expensive!
I didn't say "it's the cheapest" or "it's the best value", I said it wasn't expensive, and qualified the remark with a statement about the group of users I believe that Adobe targets.
People are replying that they think it's a bad decision to ignore user acquisition from less expensive licensing options, but that is separate from whether Adobe is having any trouble finding users (they appear to be printing money).