I've done this before with pyinstaller, and it's pretty straightforward. This wasn't even for a customer-facing application, instead an internal utility that I had initially made to save myself time. The first time I tried to distribute it without bundling the interpreter and libraries, it took a full hour to get it mostly set up for 4 people. Sure, every problem from multiple conflicting python environments, to pip commands for using a firewall's proxy, to people not having used cmd before were all solvable problems. But at the end of the day, it was more straightforward to bundle it as a .exe, give people a file path, and tell them to double-click it.