I organised one for my grandparents a couple of years back. They also received a card from the Prime Minister [of New Zealand], the Leader of the Opposition, their local MP, and a couple of other random politicians and dignitaries.
It's not something that I thought about at the time, but I'm quite happy that it's something you need to apply for. It would be a bit disconcerting if the Queen had access to the birth, death, and marriage records of everybody in New Zealand.
I sent Bill Clinton an invitation to my high school graduation party, and got a letter back from the White House telling me to work hard in college.
But mailing a birth announcement to the White House is a much better idea. They send a card back to the child welcoming them to the world. You can file it away and then give it to your kid when they are an adult and tell them this is the first letter they ever got.
https://youtu.be/7Quyte7zN70?list=PLkX9Ba6AAK_2g3Y9Y8MdLbbcT...