Some people here describe his landing page as “niche” but it’s not a niche at all. Rather, it’s a persona: ceo or cto with a team.

You develop personas after you know who your customers really are, and it’s probably not ceos.

Instead, he should find and focus on a true niche. Maybe people are commonly analyzing shopify store data using a tool like this. Find something like that, and just nail that use case. That’s a niche. Expand from there.